Mobile
Print. Tv. Radio. The traditional forms of media have been around for decades and have sufficed. Their dominance in marketing is decreasing with modern forms of marketing are gaining in strength. Statistics show that marketing budgets are decreasing in traditional media and by 2013, mobile and online marketing will be mainstream. With traditional media decreasing, in steps location based marketing, social media marketing, web and mobile applications. Business owners find comfort in marketing that they can see and feel. That is why we fully document how our system has grown sales in your business while reducing your advertising and marketing budget.
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U.S. mobile advertising rose from $421 million in 2006 to $2.8 billion in 2007. (Source: emarketer)
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On a whole, mobile advertising is estimated to grow at an annual average of 45% to reach $28.8 billion within the next 5 years.
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Additionally, over the next 5 years, 52% of major brands are projected to spend 5% to 25% of entire ad budget on mobile marketing. (Source: Visiongain – Mobile Advertising And Marketing 2006 – 2011)
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There are twice as many active SMS users as active users of email.
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70% of Direct Marketing Association survey takers reacted to SMS messages sent from suppliers, compared to only a 30% success rate for email.
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Acquisition in this space has been extremely active over the past 6 months; Quattro Wireless (Acquired by Apple for $275M), AdMob (Acquired by Google for $750M)
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